GUM is a project management plan to develop a Beta version for a test audience of 30,000 users. The goal is to develop a messenger app that has one billion users worldwide.
The GUM messenger app will unify all messaging conversations into one screen. The example home screen here shows Facebook, Instant Messenger, VKontakte, Skype, Viber, Yahoo, and WhatsApp immediately accessible. What makes GUM unique is that is has an integrated Mesh Network. When the power or networks are down you can still talk to your friends if they are within your local mesh network. Encrypted messages can bounce through mobile devices until it finds the recipient. With a user base of one billion devices, mesh networks will be functional anywhere in the world. This will be helpful during emergencies and political upheaval. |
Download the plan
The 30 page GUM Project Management Plan can be downloaded from the link below.
I recommend reading the Strategy Brief on page 5 for a good overview.
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Competitive Analysis
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Gantt Chart |
SWOT Analysis
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